The act of self-endorsing content on the TikTok platform, specifically by pressing the “like” button on one’s own videos, raises questions about its potential impact on visibility and audience perception. One can draw a simple parallel: it’s akin to an artist proudly displaying their own work, indicating personal satisfaction with the creation.
Engaging with one’s own content may be seen as a method to initially boost engagement metrics, potentially influencing the TikTok algorithm. A higher initial engagement may contribute to broader distribution, thus increasing potential views. There is debate, however, regarding the actual weight the platform assigns to likes originating from the content creator themselves. Historically, creators have sought diverse strategies to enhance visibility. Self-engagement is one such practice.