An Interstellar gift on TikTok represents a virtual item users can purchase and send to content creators as a form of appreciation. These gifts are acquired using TikTok coins, which are bought with real currency. The value of an Interstellar gift, therefore, depends on the number of coins required to obtain it within the TikTok ecosystem. For example, if an Interstellar gift costs 1,000 TikTok coins, its real-world value is determined by the current exchange rate between coins and national currency.
The practice of gifting, including Interstellar gifts, enhances interaction and engagement on the TikTok platform. It provides a direct avenue for viewers to support their favorite creators, incentivizing the production of engaging content. The implementation of virtual gifting also contributes to the platform’s revenue model, creating a mutually beneficial environment for both content creators and the platform itself. Gifting fosters a sense of community and strengthens the bond between creators and their audience. The concept of digital gifting traces its roots to earlier forms of online tipping and patronage, evolving alongside the growth of social media and live streaming platforms.
