The ability to identify specific users who have engaged with TikTok content through “likes” is a function natively built into the platform. When a user interacts with a video by tapping the heart icon, their action is recorded. The video’s creator, and sometimes other viewers, can access an aggregate count of these “likes.”
Knowing the aggregate “like” count offers insights into the relative popularity of a given piece of content. For content creators, this data point provides valuable feedback regarding audience preferences and the effectiveness of their posting strategy. This metric contributes to informed content creation decisions, potentially leading to increased visibility and engagement.