The practice of interacting with one’s own content on TikTok has spurred debate regarding potential consequences for content visibility. Some users believe that engaging with their own videos, such as liking them, may negatively impact the algorithm’s assessment of their content, potentially leading to reduced reach.
The underlying concern stems from the perception that such actions might be interpreted as artificially inflating engagement metrics. A perceived attempt to manipulate the algorithm could, hypothetically, lead to a demotion in search rankings and reduced visibility on the “For You” page. This worry has been fueled by anecdotal reports and a general lack of transparency surrounding the precise mechanics of the TikTok algorithm. However, official confirmation from TikTok regarding penalties for this behavior remains absent.