On TikTok, the concept of monetary value assigned to virtual gifts, such as the “meteor shower,” represents the cash value content creators receive when viewers send these digital items during livestreams. The value of these gifts is not fixed, fluctuating based on TikTok’s internal currency conversion rates (TikTok Coins) and the creator’s monetization agreements.
Gifting serves as a means for viewers to support and engage with their favorite creators. For content creators, it can provide a supplemental income stream, incentivizing them to produce engaging content regularly. This system fosters a dynamic ecosystem within the platform, where audience interaction directly impacts the financial success of content creators.