A TikTok Battle is a real-time video competition between two creators. During the live broadcast, viewers can support their preferred creator by sending virtual gifts, purchased with TikTok coins. The creator who receives more gifts within the allotted time is declared the winner. This format incentivizes engagement and provides an avenue for creators to interact directly with their audience.
This interaction model provides opportunities for increased visibility and potential monetization. For creators, successful performance in these contests can lead to higher rankings within the platform’s algorithm, expanding their reach to a broader audience. Historically, live streaming competitions have been a feature on various online platforms, but the implementation on TikTok leverages its unique virtual gifting system and short-form video focus.