The concept in question relates to consecutive days of interaction between two users on the TikTok platform. Specifically, it refers to a consistent exchange of direct messages (DMs) over a period. This exchange typically involves sending a message back and forth each day to maintain the continuity. For instance, if two users send DMs to each other on Monday, Tuesday, and Wednesday, they have established a “streak” of three days.
Maintaining consistent daily interactions on social media platforms can foster stronger connections between users. This consistent exchange provides a framework for ongoing communication, increasing the likelihood of deeper engagement. Furthermore, establishing a consistent habit of communication can signal a level of commitment or interest in the relationship, encouraging continued interaction and potentially strengthening online communities. The feature promotes more frequent app usage and deeper ties among its user base.