The ability to access and purchase items from TikTok’s e-commerce platform independently of its mobile application offers an alternative shopping experience. This method bypasses the need for users to download and install the application on their devices, providing accessibility through web browsers.
Circumventing the app requirement expands reach to individuals who may not have compatible devices or prefer not to install additional applications. It facilitates quicker access for infrequent users and reduces barriers for those concerned about storage space or data usage. Historically, e-commerce platforms have evolved to offer multiple access points, including web-based interfaces, to cater to diverse user preferences and technological environments.