On the TikTok platform, “chat” commonly refers to real-time conversations, often initiated during live streams. It provides a space for viewers to interact with the streamer and with each other. A user might type a question or comment that appears alongside the video, allowing for immediate feedback and dialogue.
This interactive feature fosters a sense of community and allows creators to engage directly with their audience. The instant nature of the communication enhances the viewing experience and provides valuable feedback to content creators regarding their performance and content effectiveness. The ability to instantly communicate has transformed the platform into a dynamic social space, far beyond simply a video-sharing application.