The metric representing the difference between the total number of accounts following a TikTok profile and the number of accounts that have unfollowed that profile over a specific period can be understood as the actual growth in audience size. For example, if a profile gains 1000 new followers but simultaneously loses 200, the resulting figure, 800, signifies the actual audience growth during that period.
This growth metric provides a more accurate assessment of a content creator’s performance and audience engagement than simply observing the total follower count. It allows for a nuanced understanding of content resonance, highlighting the effectiveness of different posting strategies and identifying potential issues that might lead to audience attrition. Monitoring this figure over time can reveal trends, indicating periods of significant growth or decline, offering valuable insights for content optimization.