The overlaid, semi-transparent graphic displayed on TikTok videos is a visual identifier. It typically includes the platform’s logo and the username of the content creator. This identifier persists regardless of where the video is shared off the TikTok platform. For example, if a user downloads a video and then posts it to Instagram or YouTube, this identifier remains visible.
This identifier serves several key purposes. Primarily, it acts as a branding tool for TikTok, providing consistent exposure across different social media channels and platforms. This increased visibility can drive user acquisition and platform recognition. Furthermore, it gives credit to the original content creator, promoting ownership and potentially discouraging unauthorized use or claiming of the video by other individuals.