The proportion of ‘likes’ received on a TikTok video compared to the total number of ‘views’ it has garnered indicates audience engagement. For instance, a video with 1,000 views and 100 likes would have a ratio of 10%, suggesting a relatively high level of viewer approval.
This metric is a useful gauge of content performance and resonates with audience interest. Higher ratios can correlate with increased visibility within the platform’s algorithm, potentially leading to broader reach. Understanding these relationships is beneficial for content strategy and audience growth.