Gaining increased visibility on TikTok typically involves strategies aimed at boosting the number of likes and views a video receives. These strategies can range from optimizing content for the platform’s algorithm to actively engaging with other users.
Increased likes and views contribute to a video’s potential for wider reach, enhancing the likelihood of discovery by a larger audience. Historically, user-generated content platforms have favored content demonstrating high engagement, thus incentivizing creators to maximize their audience interaction.