The subject of automated viewership on the TikTok platform refers to the use of software or services designed to artificially inflate the number of individuals watching a live stream. These mechanisms simulate genuine users, creating a false impression of popularity and engagement. For example, an account streaming live might employ a program to generate hundreds or thousands of phantom viewers, even if the actual audience is significantly smaller.
The utilization of such artificial means aims to boost perceived credibility and attract genuine viewers through social proof. A higher viewer count can signal to others that the stream is engaging or valuable, encouraging them to join. Historically, this practice has been observed across various online platforms seeking to manipulate metrics for perceived advantages and has become an increasing practice in social media.