The ability to ascertain the identities of individuals who have accessed and viewed content on the TikTok platform is a user-centric function that allows content creators to gain insights into their audience. This functionality, if enabled, presents a list of users who have watched a specific video. It offers creators a direct method of understanding engagement and identifying potentially interested viewers.
Knowing who has watched a video provides creators with valuable feedback. It allows them to tailor future content to match audience preferences, fostering a stronger connection with their viewers. Historically, this level of audience insight was less accessible, requiring more indirect methods of gauging viewer interest. The direct view count, while informative, lacks the granularity offered by individual viewer identification.