Repeated video content on the TikTok platform is a common user experience. Several factors contribute to this phenomenon, ranging from algorithmic biases to content availability within a user’s defined network and interests. This occurrence can manifest as seeing the same video multiple times within a single browsing session or repeatedly across several days.
The repetition of videos impacts user engagement and platform satisfaction. Understanding the underlying causes benefits content creators seeking wider distribution and allows users to optimize their viewing experience through adjustments in their interaction patterns and content preferences. Furthermore, an understanding of the mechanisms behind repeated content sheds light on the platform’s content delivery architecture and prioritization strategies.