The action of fixing a specific short-form video to the top of a user’s TikTok profile is a content management feature. This function ensures that chosen content remains prominently displayed, regardless of when it was originally posted. As an illustration, a creator might choose to highlight a particularly successful video or one that showcases their brand identity.
Employing this feature offers several advantages. It allows content creators to control the first impression users have when visiting their profile. Furthermore, it enables the strategic promotion of specific videos, which can be beneficial for marketing campaigns, announcements, or emphasizing cornerstone content. This option has become increasingly vital as the platform evolved, providing a mechanism for personalized profile curation.