The act of sharing a TikTok video to one’s own profile is termed a repost. This action amplifies the original video’s reach by exposing it to a new audience comprised of the reposter’s followers. For instance, if a user with a large following shares a video, the original creator benefits from increased visibility.
Understanding the mechanics of video sharing is crucial for content creators seeking to maximize their audience engagement and grow their presence on the platform. The ability to track the spread of content allows for the identification of influential users and potential collaborations, ultimately contributing to a more effective content strategy and potentially larger audience base.