The ability to see who has viewed one’s profile on TikTok is a feature that allows users to gain insights into their audience and content reach. When enabled, this function provides a list of accounts that have visited the profile within the past 30 days. This feature necessitates reciprocal activation; enabling profile view history also allows other users whose profiles are similarly configured to see when one has viewed their profile.
This feature can be beneficial for understanding audience engagement and identifying potential new followers. Analyzing profile views can offer a general sense of who is interested in the content, potentially informing content strategy and audience targeting. Historically, social media platforms have experimented with different levels of transparency regarding user activity, and this feature represents one iteration of providing users with data about their profile interactions.