The action of enabling or disabling the profile view history feature on TikTok dictates whether a user’s account logs which other users have viewed their profile and, reciprocally, whether the user’s own views of other profiles are recorded. For example, toggling this setting to “on” allows users to see a list of accounts that have recently visited their profile, assuming those accounts also have the feature enabled. Conversely, turning it “off” prevents the user from seeing who has viewed their profile and stops their profile views from being recorded on others’ accounts.
This feature impacts user privacy and data visibility within the platform. Enabling profile view history can foster a sense of community and provide insight into audience engagement. Some users value knowing who is viewing their content, which can inform content strategy or lead to new connections. Historically, social media platforms have experimented with various levels of profile view visibility, reflecting evolving attitudes towards online privacy and social interaction.
