The phrase refers to content, primarily short-form videos on the TikTok platform, that promote or embody traditional, often stereotypical, notions of masculinity. These videos can range from demonstrating physical strength and stoicism to advocating particular gender roles within relationships and society. An example includes videos showcasing displays of dominance or suppressing emotional expression, framed as essential traits of manhood.
The prevalence of such content reflects broader societal discussions about masculinity and its evolving definitions. Historically, expectations placed upon men have centered on providing, protecting, and suppressing vulnerability. The digital amplification of these ideals, while resonating with some, also invites scrutiny regarding their potential impact on mental health, gender equality, and social progress. The persistence of these narratives highlights the enduring power of established gender norms and the ongoing negotiation of male identity in contemporary culture.
