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The proliferation of do-it-yourself oral care methods on social media platforms, particularly short-form video sharing services, has led to increased visibility of unverified teeth lightening techniques. These approaches, frequently demonstrated by non-dental professionals, often involve readily available household products or inexpensive over-the-counter solutions marketed for enamel brightening. As an example, individuals showcase the application of items like baking soda, lemon juice, or activated charcoal directly onto teeth, claiming rapid and significant shade improvement.

The widespread adoption of these unproven methods presents potential risks to dental health. While appearing cost-effective and convenient, these techniques lack scientific validation and can cause irreversible damage to enamel, leading to increased sensitivity, erosion, and a higher susceptibility to decay. Historically, professional teeth whitening procedures, involving controlled concentrations of peroxide-based agents administered by trained dentists, have been the standard for achieving safe and effective cosmetic dental enhancements. The departure from evidence-based practices towards unverified online trends raises concerns within the dental community.

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