The term refers to a collaborative living arrangement popular among TikTok content creators. These houses typically involve multiple individuals, often with large followings, residing together in a single residence. The primary purpose is to facilitate content creation through collaboration, shared resources, and mutual promotion, enabling a higher volume and potentially broader reach of online videos.
This form of cooperative living offers several advantages. It provides a built-in support system for creators, reducing the isolation that can accompany independent content creation. It fosters a synergistic environment where members can brainstorm ideas, leverage each other’s skills, and capitalize on combined audiences. Historically, these arrangements have mirrored similar models in other creative industries, such as the film and music sectors, where shared living spaces have served as hubs for artistic development.
