A string of alphanumeric characters or a scannable barcode offered by vendors on the TikTok platform reduces the final purchase price of goods or services. This mechanism provides a discount at the point of sale, incentivizing users to complete transactions within the application.
The implementation of these incentives fosters increased sales volume and customer acquisition for merchants. Historically, such offers have proven effective in driving consumer behavior across various e-commerce platforms, and their integration within the TikTok ecosystem capitalizes on the platform’s vast user base and viral marketing potential. The advantages also extend to consumers, allowing for cost savings and encouraging trial of new products.
