These alphanumeric strings, when entered at checkout, reduce the purchase price of items sold via the short-form video platform’s e-commerce feature. For example, a user might receive a percentage discount, free shipping, or a fixed amount off their total order by applying a valid string.
They incentivize purchasing, attract new customers, and reward loyal ones. Historically, similar strategies have been deployed across various e-commerce platforms to boost sales and gain a competitive advantage. Their application within this specific social media environment presents unique opportunities for both vendors and consumers.
