The phrase references a specific user identity on a popular video-sharing platform. It combines a personal name with the platform’s name, indicating a specific individual’s account. As an example, an individual may use “call me chris” to allow viewers to easily identify, search, and follow on the video-sharing application.
This form of username construction benefits users by simplifying brand recognition and recall. The user’s potential audience can quickly locate and engage with their content due to the names direct association with the video-sharing platform. Historically, such naming conventions have grown alongside the increasing importance of individual branding within digital spaces.