The practice of acquiring pre-existing social media profiles that generate revenue has emerged as a notable trend. These profiles, typically on platforms like TikTok, have already met the requirements for monetization, such as accumulating a specific number of followers and adhering to platform guidelines regarding content and engagement. An example would be purchasing a profile with 100,000 followers already enrolled in the TikTok Creator Fund.
The appeal stems from the immediate access to an established audience and a pre-built income stream. This eliminates the potentially lengthy and resource-intensive process of building a profile from scratch and navigating the complexities of meeting monetization criteria. This approach provides a shortcut, allowing individuals or businesses to immediately leverage the platform’s earning potential and accelerate brand reach, potentially circumventing the organic growth phase which can take considerable time and effort.
