The ability to include a clickable URL within a TikTok profile biography, also known as a bio link, becomes available to accounts that meet specific criteria. One key threshold is typically reaching a follower count of 1,000. This feature allows creators to direct viewers to external websites, such as online stores, personal blogs, or other social media profiles.
Incorporating a URL within a TikTok bio is a beneficial strategy for driving traffic and potentially monetizing content. For businesses, it facilitates direct sales and lead generation. For individual creators, it offers a means to consolidate their online presence and promote other projects. Historically, this feature was reserved for accounts with significantly larger followings, making it a valuable milestone for emerging creators.