Content on TikTok can be excluded from the For You feed, which is the platform’s primary discovery engine. This exclusion means a video will not be algorithmically recommended to users who do not already follow the account that posted it. A common reason for this ineligibility is a violation of TikTok’s Community Guidelines, such as the inclusion of hateful content or promotion of dangerous activities.
The For You feed is crucial for content creators seeking to expand their reach and gain visibility on the platform. Exclusion from this feed significantly limits the potential audience and hinders organic growth. Historically, content creators have relied heavily on the algorithmic promotion provided by the For You feed to establish a presence on TikTok and attract new followers. This system rewards content that aligns with the platform’s values and resonates with its user base.