Gaining access to TikTok’s vast audience requires a strategic approach to music distribution. The process involves ensuring music is available within the platform’s sound library, enabling users to incorporate it into their content. This typically necessitates working with a digital music distributor or, in some cases, directly with TikTok. For example, an artist would need to upload their song through a distributor that has a partnership with TikTok, specifying usage rights and metadata.
Effective placement on TikTok offers significant advantages for musicians, including increased visibility, viral potential, and expanded audience reach. Historically, many artists have experienced a surge in popularity and streaming numbers after their songs gained traction on the platform. The ability for users to create content using a particular song can dramatically increase its exposure, leading to opportunities for licensing, collaborations, and overall career advancement.