The presence of a purple ticket icon within the TikTok platform typically indicates participation in a specific promotional campaign or access to exclusive content. The absence of this icon suggests that an account may not meet the eligibility criteria, has not been selected for the promotion, or the feature has not yet been rolled out to that particular user or region.
These promotional campaigns serve to enhance user engagement and platform visibility. Historically, TikTok has employed targeted features to incentivize content creation and platform interaction, often focusing on specific demographics or user groups. The benefits of participation can include increased exposure, access to exclusive content, or potential rewards.