The act of acquiring a TikTok profile already enabled to generate revenue involves a transaction where ownership is transferred from the original creator to a new party. These accounts typically possess an established follower base and have met the platform’s criteria for monetization, such as achieving a minimum follower count and adhering to community guidelines. An instance of this would be a business purchasing a pre-existing profile with 100,000 followers and an active TikTok Creator Fund membership.
This practice presents advantages such as immediate access to an engaged audience, bypassing the initial growth phase which requires significant time and resource investment. It can also provide a foothold in niche markets where the existing profile already has credibility. Historically, the demand for these profiles has increased alongside TikTok’s expanding influence as a marketing and advertising platform, mirroring trends observed in other social media spaces. However, this option is not without risks, and potential buyers need to ensure the follower base is authentic and not artificially inflated by bots.