TikTok provides users the ability to share short-form videos and engage with content through features such as stories. Viewing a TikTok story typically results in the content creator being notified of the viewer’s identity. This functionality allows creators to understand who is interacting with their shared content.
This feature is beneficial to creators as it offers insights into audience engagement and preferences. Knowing which users are viewing stories can inform content strategy and help creators tailor future posts to better resonate with their audience. Historically, the ability to track views has been a common feature across various social media platforms to provide creators with analytics.