The process of posting video content from one social media platform, specifically TikTok, onto another, namely Instagram Stories, allows for cross-platform content dissemination. This involves saving a TikTok video and then uploading it to the user’s Instagram Story, often including the TikTok watermark.
This cross-platform functionality broadens content reach, enabling creators to connect with audiences on multiple platforms simultaneously. It facilitates audience growth and can drive traffic between TikTok and Instagram accounts. Initially, limitations existed regarding direct sharing features; however, current functionalities streamline the process, though the presence of a watermark may impact the perceived originality of the content on Instagram.