Accessing a creator’s curated selection of products available on Amazon through the TikTok platform involves navigating from a TikTok video or profile to a specifically designated external link. This process allows viewers to directly explore and purchase items recommended or featured by the content creator on Amazon’s marketplace. For example, a user may share a link in their TikTok bio or within the video caption, directing viewers to a landing page that then connects them to the Amazon storefront.
The ability to link directly to a product selection offers multiple advantages. For creators, it provides a mechanism for monetization through affiliate marketing. For viewers, it streamlines the purchasing process, reducing the friction between product discovery and acquisition. This capability has evolved alongside the growth of social commerce, reflecting the increasing integration of social media platforms with e-commerce ecosystems.
