The phrase describes an audio track, often a snippet of a song, that gains significant popularity through its repeated use in short-form videos on the TikTok platform. These audio clips become associated with specific trends, challenges, or types of content. For example, users might apply it to videos depicting relaxation, intimacy, or comedic scenarios suggesting a desire for closeness.
Such sonic snippets’ virality showcases TikTok’s power to propel music into the mainstream and create trends. The repeated exposure and association with user-generated content often translate into increased streams and recognition for the original song, benefiting artists both established and emerging. This phenomenon highlights the platforms ability to function as a potent discovery engine for music.
