A piece of audio, typically musical, becomes associated with the TikTok platform when it gains significant popularity through user-generated videos. Often characterized by a catchy melody or a repetitive lyric, such audio tracks are utilized as background accompaniment or the central theme for various video creations. These songs often feature easily repeatable lyrics or phrases, lending themselves to dance trends, challenges, and comedic skits. For instance, a song with a simple, directional phrase might inspire a dance routine emphasizing those movements.
The selection and subsequent widespread adoption of specific audio elements on TikTok can rapidly propel relatively unknown pieces of music into the mainstream. This sudden surge in visibility offers significant promotional benefits to artists and record labels, driving streams and sales across various digital platforms. The viral nature of these sounds also contributes to the creation of internet culture, fostering trends and memes that resonate with a global audience. Historically, lesser-known tracks have seen enormous growth due solely to their prevalence on this platform.
