The dimensions of visual content for the TikTok platform are a critical specification for optimal viewing. Vertical videos with an aspect ratio of 9:16 are generally recommended. Resolution should ideally be 1080×1920 pixels, ensuring clarity and visual appeal on mobile devices. The maximum file size is an important consideration; for iOS, it is capped at 287.6 MB, while Android allows up to 72 MB.
Adhering to these specifications is important for ensuring that content displays correctly, avoids pixelation, and loads efficiently. Properly sized and formatted content can improve user engagement and prevent technical issues that might detract from the viewing experience. This ultimately contributes to a more professional and polished presentation on the platform, potentially increasing visibility and reach. The platform has evolved its recommendations over time, reflecting changes in device capabilities and user preferences.