A promotional offer targeting individuals who have not previously made a purchase on the TikTok Shop platform. It often provides a percentage discount, a fixed monetary amount off, or free shipping on the customer’s initial order. For instance, a user might receive a code entitling them to 20% off their first purchase of clothing or electronics within the app.
These incentives serve as a powerful tool for encouraging initial engagement with the TikTok Shop marketplace. The value proposition lowers the barrier to entry for new shoppers, potentially converting passive viewers into active buyers. Furthermore, the use of these offers can drive platform growth and broaden the consumer base for merchants participating in the social commerce ecosystem. Historically, similar tactics have been employed by various e-commerce platforms to acquire new users and foster long-term customer loyalty.
