The question of the minimum audience size required to participate in TikTok’s e-commerce platform is a frequent inquiry among aspiring sellers. The number of followers needed is a critical factor in determining eligibility to leverage the platform for direct sales.
Achieving access to TikTok Shop can significantly broaden a creator’s revenue streams and expand their brand reach. Historically, platforms often imposed high follower count thresholds, but policies evolve, and understanding the current requirements is crucial for anyone seeking to monetize their TikTok presence through direct sales.