These alphanumeric strings offer consumers a reduction or complete elimination of delivery charges when purchasing goods from vendors on the TikTok Shop platform. For instance, a seller might provide a code which, upon application during checkout, deducts the shipping fee from the total purchase cost.
Such incentives drive sales volume by decreasing the overall expenditure required to acquire a product. Historically, free delivery has been a successful promotional tactic used across e-commerce to attract price-sensitive shoppers and encourage larger orders. Its presence on platforms like TikTok Shop expands its reach to a potentially younger and more digitally engaged consumer base.