The phrase refers to the notification and subsequent action of receiving a video recommendation from another user within the TikTok application. It indicates that someone, typically a follower or acquaintance, believed the video content would be of interest to the recipient. For example, a user might receive a notification stating a friend shared a funny clip, prompting them to view the content directly through the app.
This feature enhances user engagement and platform stickiness by fostering a sense of community and personalized content discovery. It allows individuals to directly contribute to their connections’ viewing experience, bypassing the algorithm-driven feed. This functionality existed in earlier forms in other social media applications, but its implementation within the TikTok ecosystem has proven integral to its viral content distribution model.