On the TikTok platform, the phrase indicates content privately delivered from one user to another. This function enables individuals to circulate videos, sounds, or other forms of media directly within their network, distinct from public postings on a user’s profile or the ‘For You’ page. For example, a user might encounter a humorous clip and employ this feature to send it to a friend who appreciates similar content.
This method of content distribution plays a significant role in fostering connection and driving engagement. It allows for personalized recommendations and facilitates targeted sharing among groups with shared interests. Historically, this feature builds upon the established practice of peer-to-peer sharing seen across various social media platforms, adapting it to the short-form video format that is characteristic of the application.
