The phrase refers to a trend popularized on the TikTok platform involving the application of salt to the male body during showering. This practice typically involves massaging salt, often mixed with other substances like oil or honey, onto the skin, ostensibly for purported exfoliating or therapeutic effects. The concept gained traction through short-form video content demonstrating and promoting its use.
The interest in this practice stems from claims about potential benefits such as improved skin texture, enhanced circulation, and even purported muscle relaxation. The use of salt in skincare has historical precedent, with various cultures utilizing salt baths and scrubs for cleansing and purported medicinal purposes. The TikTok trend repackages these historical practices for a modern audience, often emphasizing simplicity and accessibility.
