On TikTok, a “Rose” is a virtual gift that users can send to creators during livestreams. These digital items represent monetary value and serve as a way for viewers to show appreciation and support for their favorite TikTok personalities. The value of these roses is determined by TikTok’s internal exchange rate, where users purchase TikTok coins, and then use those coins to buy and send gifts, including roses.
The exchange of digital gifts like the Rose is integral to TikTok’s monetization strategy for creators. It allows viewers to directly contribute to a creator’s earnings, fostering a sense of community and providing a financial incentive for creators to produce engaging live content. This system has its roots in similar virtual gifting models used on other live streaming platforms, adapting the concept for TikTok’s unique user base and algorithm. The real-world value is subject to change based on TikTok’s policies and exchange rates.
