A method used to reduce or eliminate delivery costs on purchases made through the TikTok platform. These promotional offers typically require the entry of a specific sequence of characters during the checkout process to activate the cost reduction. As an example, a user might enter “SHIPFREE2024” during checkout to waive the standard shipping fee on their order.
The availability of reduced or eliminated delivery charges is a significant driver of consumer purchasing decisions. This incentive encourages immediate transactions and increases overall order values. Historically, such promotions have been used across e-commerce platforms to stimulate sales during specific periods, such as holidays or promotional events, creating a sense of urgency and added value for the consumer.