A sequence of characters that, when entered during the checkout process on the TikTok Shop platform, entitles the user to a discount or special offer is a digital coupon. For example, a user might enter a code to receive 15% off their total purchase or free shipping on an order exceeding a certain value.
These incentives serve as a powerful tool for both consumers and merchants. For shoppers, they provide an opportunity to acquire products at reduced prices, enhancing their purchasing power. For businesses, these codes are strategically deployed to stimulate sales, attract new customers, incentivize repeat purchases, and drive overall engagement within the TikTok ecosystem. Historically, such discounts have been a cornerstone of retail marketing strategies, adapted for the digital age and tailored to the unique dynamics of social commerce.