These are alphanumeric strings offered on the popular short-form video platform that users can redeem for discounts or special offers when making purchases within the app’s e-commerce section. For example, a creator might share a special code in their video description that gives viewers 15% off their first order from a specific vendor featured in the video.
Such incentives drive sales, encourage user engagement, and facilitate discovery of new products and vendors on the platform. Historically, these offers have evolved from simple percentages off to include free shipping, bundled discounts, and other creative promotions designed to capture consumer attention and loyalty within the competitive social commerce landscape.