A user profile visit on TikTok is registered when an account views another account’s main profile page. This occurs when a user navigates to the page displaying the profile owner’s username, bio, follower count, following count, like count, and grid of published videos. Simple scrolling through a user’s video on the “For You” page does not constitute this type of engagement.
Tracking these interactions is a crucial element in understanding content performance and audience interest. A higher number indicates greater curiosity about an account, potentially stemming from viral videos, collaborative efforts, or recommendations within the app’s algorithm. Historical data of account visits provide valuable insights into content strategy effectiveness and overall brand awareness on the platform.