Enabling the profile view history feature on TikTok allows users to see which accounts have viewed their profile within the past 30 days. This functionality provides a reciprocal system: if an individual chooses to activate profile view history, they will also be visible in the profile view history of the accounts they visit. It is an opt-in setting, not automatically enabled for all users.
Activating this feature can provide users with insights into the reach and engagement their content is generating. It offers a basic level of analytics, potentially revealing new accounts discovering the user’s profile. However, because it’s opt-in, it may not represent a complete picture of all profile visits. Early versions of TikTok did not include this feature, suggesting it was introduced to enhance user interaction and provide a greater sense of community awareness.